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Branding
Selection of logo and branding samples that were done during 2015-2017.
Art Direction & Execution: Masha Badaieva
Selection of the most recent projects for Clinique that includes: photoshoots, video editing, motion graphics, website design,
and emails.
My main focus was to change perception of the brand from
"your mom's skincare" to something way younger, more fun,
but still derm focused, trusted brand.








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